The growing industry of home health care is booming. Baby boomers are increasingly looking for in-home senior care services, such as non-medical home and post-acute care, skilled nursing, hospice care, and skilled nursing. Your home care agency will be chosen by consumers confidently because of your health marketing strategies.
Any marketing campaign should include digital or online marketing strategies. However, word-of mouth marketing (primarily referrals) should be addressed.
A marketing manager in your agency should be proficient in SEO (search engine optimization), digital marketing, and finding referral partners like hospital discharge planners, care consultants, social workers, or nursing staff. Potential referrals can come from many sources, including former and current clients.
How To Create A Successful Home Healthcare Marketing Plan
It might be beneficial to arrange home health marketing in the following areas:
- Social Media Marketing
- Digital Marketing (website/blog content, SEO, paid ads)
- Volunteering and networking
- Print marketing materials (newspaper ads, magazine ads, direct mail etc.
Refer to Past Clients and Healthcare Pros
Referring is one of the best ways to grow a business in any industry or market. Referrals can be useful in attracting new clients and gaining trust from those interested in your services. You can get referrals from clients that you have worked with, as well as connecting with healthcare professionals who would be willing to refer your agency. Create referral forms that your visitors can easily share with friends and family members when you have an internet presence.
Do you want to start a Kansas-based home healthcare company?
Kansas City is an amazing city with big-city amenities but a small-town feel. Kansas City is a great place to call home for families. It is also one of the most affordable states to live. You can also have your kids do a lot of fun things here!
A Home Health Aide, a professional in the medical field, assists clients with daily tasks like dressing and bathing. A Home Health Aide may also take care of light housekeeping tasks, such as washing dishes or doing laundry to ensure that patients have good health and well-being at home.
Kansas home healthcare insurance is also worth considering. Knowing what insurance a Kansas home health care aide needs can help you protect your career as well as your finances. Click here to find out more.
Create Your Social Media Presence
Use top social media platforms like Facebook, Instagram and Pinterest to increase your presence. It would be best to research hashtags related to your current services and the home care industry. To represent your agency, create a hashtag. This will allow you to gain followers and increase interest in your area and the services that you offer prospective clients.
To avoid confusion when users browse for information about your agency on social media, use the same name for all your home care social media accounts. Search multiple sites to ensure that an official agency does not use the name you are considering. Upload the official logo of your agency and use your chosen color scheme across all your social media channels to look professional. This will help you streamline your social media accounts.
Keep Your Social Media Up to Date
Make social media work for you by regularly posting and having an online schedule. Create an update calendar to keep your followers updated about upcoming events, services, and testimonials from clients using your agency. You want to take advantage of opportunities to attract clients if you go days, weeks or months without posting an update. Social media platforms are influenced by the activity of users. Users who post more often will be promoted.
Improve Your Agency’s Website
A CMS (content management system), such as WordPress, is one of the best methods to establish a professional and robust online presence. CMS gives you easy access to meta tags and titles. It also helps you manage keywords and phrases you want to highlight in your website’s content.
Content is King
You can stand out from your competitors by providing current and future clients with unique, authentic, in-depth, informative and original content. Because content marketing establishes you as an expert resource in the field of home care, it creates trustworthiness. You can also add calls to action for your home care agency in the article. This will help you reach people who may have yet to find your business. You should create content that is hard to find anywhere else on the internet. Also, you can research top competitors’ websites to uncover new topics that will require a more detailed approach. Your content will attract more clients if it is unique and informative.
Showcase Online Testimonials and Reviews
You can also show testimonials and positive reviews from past and current clients to build trust with those who want to learn more about your home-care agency. You can share real testimonials from clients on your website by creating an entire page and linking to your social media accounts. If you want to expand your client base, another way is to share photos and videos of clients with their permission.
Maximize your online reach by using photos and video media
Photo and video media can significantly enhance online campaigns that use social media marketing and third-party advertising servers. Text ads are a great way to get new clients. However, professional imagery and videos can stop users from getting distracted. Professional photography, illustration, graphics and animations relevant to your agency’s home care services can be a great way of appealing to a larger audience and still looking professional and modern.